UX Design project to discover usability problems with the current website and provide solutions through user testing and rapid prototyping.
Ingenium is a Canadian organization that represents three museums in Ottawa (Science & Technology, Farming & Agriculture, Space & Aviation). All three of the museums are organized within the Ingenium website.
Tools like HotJar were used to determine how users navigate the website based on where they click and how they scroll through the page, and Google Analytics was used to see the most common navigational paths that people took within the website, and how people entered the website. With this information it was determined that more than three quarters of the people that entered the Ingenium website, were entering via one of the particular museums.
Through user testing it was discovered that a lot of people did not understand what Ingenium is and how it is related to the museums. The website was structured with the expectation that people understood that the 3 museums were all related under one organization. This lack of understanding as to how the museums and Ingenium are related, caused confusion among many users.
The navigation bar on the website did not help promote understanding as to where the user was on the website. Users most commonly entered the site from Google into a section within a museum, and expected that they were only viewing and navigating between information that was related to that particular museum.
However, if they used the navigation bar with the intention of exploring more areas within this museum, it often brought them to a page where they were able to see information about all three museums. The navigation bar was not informative as to their location on the website, and it brought users to areas of the website that they did not anticipate.
With Hotjar it was determined that many people were coming to the website often to find three key points of information: the address of the museum, the entry price, and its hours of operation. Most of this information could be found within the "Visitor Information" (highlighted in red in the image below). This information was often missed by many users due to a lack of visual hierarchy and separation.